Visual Artist
Felicitas Butt
Project Deliverables.
Design Prototype.
Process Documentation.
Webflow Website Implementation.
Project Plan.
User Research.
User Stories.
Brand Guideline.
High-Fidelity Wireframes.
About the Project.
The challenge for this project was to create a website that effectively showcased Felicitas Butt’s diverse art portfolio while providing an engaging user experience. Additionally, the website needed to incorporate an e-commerce section to sell her artwork. My role was to design an intuitive and interactive platform that reflected her artistic essence while making it easy for visitors to explore her work and exhibitions.
More on the Project.
Through thorough research, I identified that the primary audience consists of art enthusiasts and potential buyers who value unique, affordable artwork. I conducted interviews with Felicitas and potential users to gather insights, which helped shape the website’s structure and design. The design needed to be visually appealing and easy to navigate, with a focus on simplicity and user engagement.
Conclusion.
The solution involved leveraging Webflow’s features to create a website that highlights Felicitas’s multidisciplinary art and provides key user flows like exhibition listings and an art shop. I developed a seamless e-commerce experience while ensuring the website was responsive and accessible. Additionally, the design followed minimalist principles, reflecting the sophisticated yet gritty aesthetic of Berlin, where Felicitas is based.